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Sony to spend £4m on advertising this quarter, half of that on Killzone 2 alone
After yesterday’s poor financial results, Sony is responding by spending a whopping four million pounds on advertising this quarter. The firm has set aside £2 million Killzone 2, while the rest will...
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Sony to launch £82m pan-European PS3 marketing campaign
SCEE’s to launch new PS3 TV ads in the UK tonight as part of an £82 million pan-European PS3 marketing campaign, according to this Guardian piece. The ads focus on PS3′s range of services, including...
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Injured boy mugged in riot to have PSP replaced by SCEE
Ashraf Haziq – the injured boy who was videoed being mugged of his PSP after being helped to his feet by rioters in London this week – is to have the console replaced by SCEE. A video of Haziq, 20,...
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Sony spends £1.5m on Vita ads for Easter
Sony is putting forward a significant £1.5m in advertising for the PlayStation Vita over the Easter period, it has been revealed. The campaign will be the second major push for the handheld following...
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